Research Interests
Corporate Social Responsibility Initiatives
Social Media & Marketing
Endorsers, Influencers & Marketing
Social Impact & Nonprofits
Social Entrepreneurship
Innovation & Design Thinking
Grau, Stacy Landreth (2022) Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands, Business Expert Press.
Grau, Stacy Landreth (2021) Marketing Strategies for Nonprofit Organizations: Insights and Innovation (Second Edition), Lyceum Books.
Grau, Stacy Landreth (2014) Marketing Strategies for Nonprofit Organizations: Insights and Innovation, Lyceum Books.
Wymer, Walter and Stacy Landreth Grau (2010) Connected Causes: Internet
Marketing Strategies for Nonprofit Organizations, Lyceum Books.
Grau, Stacy Landreth and Susan B. Kleiser (2013) “The Heart of Organization: Developing the Nonprofit Brand, Human Resource Management in the Nonprofit Sector: Passion and Purpose
Bower, Amanda B. and Stacy Landreth Grau (2012), “I Know it When I See It: The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives,” Advertising Theory, Shelly Rodgers and Ester Thorson, editors. **Revised for a second edition 2019
Social media chapter in MKTG (top selling introductory marketing textbook) series by Charles Lamb, Joseph Hair and Carl McDaniel; Ongoing revisions and updates for all communication related chapters
Logan, Kelty, Laura F. Bright, and Stacy Landreth Grau (2018), “Unfriend Me, Please!”: An Examination of Social Media Fatigue Using the Theory of Rational Choice” forthcoming Journal of Marketing Theory and Practice
Grau, Stacy Landreth, Susan Kleiser and Laura Bright (2019), “Exploring Social Media Addiction Among Student Millennials,” forthcoming at Qualitative Market Research, special issue on social media marketing.
Bulblitz, Melissa, Jennifer Escalas, Lauren Perracchio, Landreth Grau, Anne Hamby, Mark
Kay, Mark Mulder and Andrea Scott (2016) “Transformative Storytelling: A Framework for Crafting Stories for Social Change Organizations”; Journal of Public Policy & Marketing special issue on Transformative Consumer Research.
Polonsky, Michael Jay, Stacy Landreth Grau, and Sharyn McDonald (2016) “Social impact and
non-profit organisations: Perspectives from non-profit and foundation managers in the United States and Australia,” Marketing Intelligence & Planning, 34 (1), 137-158.
Zotos, Yorgos and Stacy Landreth Grau (2016) “Gender Stereotypes in Advertising: Exploring New Directions,” International Journal of Advertising, pgs. 759-760.
Grau, Stacy Landreth and Yorgos Zotos (2016), “Gender Stereotypes in advertising: a review of current research,” International Journal of Advertising, pgs. 761-770.
Bright, Laura F., Stacy Landreth Grau and Susan B. Kleiser (2015) “Too Much Facebook?
An Exploratory Examination of Social Media Fatigue,” Computers in Human Behavior, 44, (March), pgs. 148-155.
Grau, Stacy Landreth and Chris Wilson (2015) “Welcome to the Real World: The Faculty-Professional Team Teaching Approach,” Journal of Advertising Education, 19 (1).
Folse, Judith Anne Garretson, Stacy Landreth Grau, Julie Anna Guidry and Kate Pounders
(2014) “Cause Related Marketing: Does Donating Money Rather Than Products Really Matter?” Journal of Current Issues in Research and Advertising, 35 (1), 50-70.
Pirsch, Julie, Stacy Landreth Grau and Michael Jay Polonsky (2013) “Lose 30 Lbs. in 30 Days: Responsible Advertising in the Weight Loss Industry,” Journal of Social Marketing; 3 (1), 56-77.
Bower, Amanda, Stacy Landreth Grau, Valerie Taylor (2012) “Prescription versus Over-the-Counter Medications: Are Perceptions of the Consequences of Drug Instruction Noncompliance
Different?” International Journal of Consumer Studies; doi:10.1111/j; 1470-6431.2011.01093.
Polonsky, Michael Jay, Andrea Vocino, Stacy Landreth Grau and Romana Garma (2012) “The Impact of General and Carbon Related Environmental Knowledge on Attitudes and Behaviors of US Consumers,” Journal of Marketing Management; 28, 1-2, 238-263.
Grau, Stacy Landreth, Michael Jay Polonsky and Romana Garma (2011) “Western Consumers Understanding of Carbon Offsets and its Relationship to Behavior,” Asia Pacific Journal of Marketing and Logistics; 23, 5.
Amos, Clinton and Stacy Landreth Grau (2011) “Does Consumer Skepticism Negate the Effects of Visceral Cues?” International Journal of Advertising; 30, 4, 693-719.
Polonsky, Michael Jay, Morgan Miles and Stacy Landreth Grau (2011) “The Managerial Implications of Carbon Management Systems: Being Prepared for Regulation” European Business Review; 23, 368-383.
Grau, Stacy Landreth and Robert Akin (2011) “Experiential Learning for Non-Business Students: Student Engagement Using a Marketing Tradeshow,” Marketing Education Review; 21, (spring), 68-78.
Folse, Judith Anne Garretson, Ron Neidrich and Stacy Landreth Grau (2010) “Cause-Related Marketing: The Effects of Purchase Quantity and Firm Donation Amount on Consumer Inferences and Participation Intentions,” Journal of Retailing; 86 (4), 295-309.
Polonsky, Michael Jay, Stacy Landreth Grau and Romana Garma (2010), “The New Greenwash? Potential Marketing Problems with Carbon Offsets,” International Journal of Business Studies; 18 (1).
Polonsky, Michael Jay and Stacy Landreth Grau (2010), “Assessing Social Impact of Charitable
Organizations – Four Alternative Approaches,” International Journal of Nonprofit and Voluntary Sector Marketing; 14, 1-16.
Bower, Amanda B. and Stacy Landreth Grau (2009), “Implicit Versus Explicit Third Party Endorsements: Do CSR Initiatives Imply A Nonprofit Organization Endorsement”? Journal of Advertising; 58 (Fall), 113-126.
Biswas, Dipayan and Stacy Landreth Grau (2008) “Consumer Choices under Decision Framing: Loss Aversion Principles or Diminished Sensitivity to Price Differentials,” Psychology and Marketing; 25 (5): 399-415.
Polonsky, Michael and Stacy Landreth Grau (2008) “Evaluating the Social Value of Charitable Organizations: A Conceptual Foundation,” Journal of Macromarketing; 28: (2): 130-140.
Grau, Stacy Landreth (2007) “Using Blogs to Facilitate Group Communication and Collaboration: A Constructivist Learning Approach,” Journal of Advertising Education; 11 (1), 24-32.
Grau, Stacy Landreth and Judith Anne Garretson Folse (2007) “Cause Related Marketing: The Influence of Proximity Cues and Message Framing on the Less Involved Consumer,” Journal of Advertising; 36 (Winter), 19-34.
Grau, Stacy Landreth, Georgina Roselli and Charles R. Taylor (2007) “Where’s Tamika Catchings? A Content Analysis of Female Athlete Endorsers in Magazines,” Journal of Current
Issues in Research in Advertising; 29 (Spring), 55-65.
Grau, Stacy Landreth, Judith Anne Garretson Folse and Julie Pirsch (2007) “Cause Related Marketing: An Exploratory Study of Campaign Donation Structure Issues,” Journal of Nonprofit and Public Sector Marketing; 18(2), 69-91.
Pirsch, Julie, Shruti Gupta and Stacy Landreth Grau (2007) “Corporate Social Responsibility: Maximizing Consumer Stakeholder Responses,” Journal of Business Ethics; 70, 124-140.
Taylor, Charles R., Stacy Landreth and Hae-Kyong Bang (2005) “Asian Americans in Magazine Advertising: Portrayals of the “Model Minority,” Journal of Macromarketing; 25 (December), 163-175.
Netemeyer, Richard G., Donald Williamson, Scot Burton, Dipayan Biswas, Supriya Jindal, Stacy Landreth, Gregory Mills, and Sonya Primeaux, (2002), “Psychometric Properties of Shortened Versions of the Automatic Thoughts Questionnaire,” Educational and Psychological Measurement; 62 (1), 111-129.
Bower, Amanda B. and Stacy Landreth (2001), “Is Beauty Best? Highly Versus Normally Attractive Models in Advertising,” Journal of Advertising; 30 (1), 1-12.
Grau, Stacy Landreth (2009) “Book Review: Digital Giving: How Technology is Changing
Charity,” Journal of Nonprofit and Public Sector Marketing; 21 (1), 108-109.
Grau, Stacy Landreth (2009) “Book Review: People to People Fundraising: Social Networking and Web 2.0 for Charities,” Journal of Nonprofit and Public Sector Marketing; 21 (1), 110-112.
Logan, Kelty, Laura F. Bright and Stacy Landreth Grau (2016), “Unfriend Me, Please: An examination of social media fatigue and its antecedents,” Marketing EDGE Direct/Interactive Marketing Research Summit, Los Angeles, CA.
Bublitz, Melissa, Jennifer Escalas, Lauren Perracchio, Landreth Grau, Anne Hamby, Mark Kay, Mark Mulder and Andrea Scott (2016) “Transformative Digital Storytelling: A Framework for Crafting Stories for Social Change Organizations”; Association for Consumer Research Conference (Berlin).
Grau, Stacy; Anne Hamby, Melissa Bublitz, Andrea Scott and Mark Mulder (2016) “Special Session: Stories with a Purpose: Leveraging the Art and Science of Storytelling for Social
Change,” Marketing & Public Policy Conference (San Luis Obispo, CA).
Hamby, Anne; Andrea Scott and Stacy Grau (2016), “The Substance of Stories: A Typology of Narratives based on Purpose and Outcomes,” Marketing & Public Policy Conference (San Luis Obispo, CA).
Bublitz, Melissa; Stacy Grau and Pia Furcheim (2016), “Storytelling for the Digital Age: SIO Stories that Create Social Media Buzz,” Marketing & Public Policy Conference (San Luis Obispo, CA).
Grau, Stacy Landreth, Laura Bright and Susan B. Kleiser (2015), “Is it time to De-Face? Using the Consumption Continuum Framework to explore social media addiction among Millennials” American Academy of Advertising Annual Conference, (Chicago, IL).
Grau, Stacy Landreth and Laura Bright (2014) “So Long Don Draper? Account Planning, Big Data and Advertising and the Implications inside and outside of the classroom,” special session for American Academy of Advertising 2014.
Grau, Stacy Landreth, Laura Bright and Susan B. Kleiser (2012), “Too Much Facebook: An Exploratory Study of Social Media Fatigue,” American Marketing Association Summer Educators Conference.
Polonsky, Michael Jay, Andrea Vocino, Stacy Landreth Grau and Romana Garma (2010) “General and Carbon Related Environmental Knowledge, Attitudes and Behavior: A Structural Equation Modeling Approach,” American Marketing Association Summer Educators Conference.
Polonsky, Michael Jay, Stacy Landreth Grau and Romana Garma (2009), “Exploring US Consumers Understanding of Carbon Offsets,” Academy of Marketing Sciences Conference.
Grau, Stacy Landreth, Michael Jay Polonksy and Romana Garma (2009) “Marketing Claims Regarding Carbon Offset Programs: A Comparison of U.S. and Australian Consumer Knowledge and Behavior,” American Marketing Association Marketing and Public Policy Conference.
Amos, Clinton and Stacy Landreth Grau (2009) “Visceral Cues and Consumer Skepticism: Consumer Reaction to Weight Loss Advertising,” American Marketing Association Marketing and Public Policy Conference 2009.
Polonsky, Michael Jay and Stacy Landreth Grau (2008) “Social Value Measurement and Nonprofit Organizations: Preliminary Views of Nonprofit and Foundation Managers,” Australia and New Zealand Marketing Academy Conference.
O’Neil, Julie, Paul Schrodt and Stacy Landreth Grau (2008) “An Examination of the Linkages Among Stewardship Tactics, Relationship Outcomes and Donor Behavior in Nonprofit Organizations,” National Communication Association Conference.
Landreth Grau, Stacy and Julie A. Pirsch (2008), “Lose 30 lbs. in 30 Days: Responsible Advertising in the Weight Loss Industry,” American Marketing Association Marketing and Public Policy Conference.
Landreth Grau, Stacy and Michael Jay Polonsky (2006) “How is Social Impact Measured in the Nonprofit Sector? A Preliminary Review of Approaches,” American Marketing Association Marketing and Public Policy Conference.
Garretson, Judith A. and Stacy Landreth (2005) “Cause Related Marketing: Consumer Effort and Firm Donation Type,” American Marketing Association Marketing and Public Policy Conference.
Polonsky, Michael Jay and Stacy Landreth (2005) “Evaluating Good Works: The Social Impact of Nonprofit Organizations,” American Marketing Association Marketing and Public
Policy Conference.
Landreth, Stacy, Julie Pirsch and Judith Garretson (2004) “Cause Related Marketing Campaign Donation Structures: Maximizing Firm Benefit and Minimizing Consumer Mistrust,” American Marketing Association Marketing and Public Policy Conference.
Pirsch, Julie, Shruti Gupta and Stacy Landreth (2004) “The Strategic Role of Corporate Social
Responsibility Programs in Generating Customer Loyalty and Brand Trial,” American Marketing Association Summer Educators Conference. Selected as Best Paper in the Marketing and Society Track.
Bower, Amanda and Stacy Landreth (2002) “Prescription versus Over-the-Counter Medications: Are Perceptions of the Consequences of Drug Instruction Noncompliance Different?” Society for Marketing Advances Conference.
Biswas, Dipayan and Stacy Landreth (2002) “Product Option Choices Under Decision Framing: The Moderating Effects of Additional Product Information,” Academy of Marketing Science Conference.
Landreth, Stacy and Amanda Bower (2002) “Implied Seals of Approval and Cause Related Marketing: Implications for Public Policy,” American Marketing Association Marketing and Public Policy Conference.
Landreth, Stacy (2002) “The Effect of Corporate Philanthropy and Negative Products on Consumer Evaluations: Does the Good Outweigh the Bad?” American Marketing Association Winter Educators Conference.
Landreth, Stacy and Supriya Jindal (2001), “Negative Events and the Endorser: When the Tables are Turned,” Society for Marketing Advances Conference, Selected as Best Student Paper in Consumer Behavior and Advertising Track.